Glow Club
Glow Club
Glow Club
Glow Club
Glow Club
Glow Club
Problem & Objective
During my freelance endeavors, I embarked on a project to enhance my skills in design, branding, marketing, content strategy, and product design. The challenge involved creating a mockup skincare brand from scratch.
Here are a few of the tasks I set out to accomplish:
- Research and conceptualize a skincare company and its products tailored to the specific needs of targeted audiences.
- Craft a distinctive, engaging, and refined skincare brand that would effortlessly stand out in the highly competitive beauty industry.
- Devise a comprehensive a social media, SMS, and email marketing technique to increase brand awareness and personalize content for a more impactful consumer connection.
I was tasked with:
- Developing Glow Club's comprehensive visual brand identity, encompassing everything from logos to product designs.
- Conducting in-depth research to define Glow Club's core buyer personas to inform decisions related to customer needs, product development, brand voice, and overarching marketing strategies.
- Designing vibrant marketing deliverables and mockups, spanning across products, social media graphics, email templates, and more, ensuring a cohesive and immersive brand experience at every consumer touchpoint.
- Creating captivating designs and writing entertaining copy for promotional content, specifically tailored for a captivating email marketing welcome sequence campaign.
View the final project
Check out the final project pdf hereSolution & Accomplishments
I accomplished these tasks by immersing myself in extensive research before embarking on the brand conceptualization. The research laid the groundwork for crafting targeted personas, acting as a compass for shaping the entire skincare brand – from selecting colors and fonts to defining brand voice and product range. With the brand guidelines in place, I translated them into product mockups and marketing materials.
Accomplishments:
- Crafted distinctive slogans to elevate brand messaging, injecting a memorable touch into marketing endeavors.
- Meticulously curated rounded and modern fonts, ensuring easy readability and a cohesive visual identity.
- Strategically selected blue, green, and teal as brand colors, based on color theory to signal reliability, eco-friendliness, and a natural ethos to audiences.
- Formulated compelling unique selling points, enabling effective market distinction in the highly competitive skincare industry.
- Drove product and strategy development by meticulously researching and crafting three primary personas, aligning with user needs and app usage patterns.
- Innovatively devised an alternative marketing strategy, incorporating influencer and affiliate marketing, while pinpointing content strategy tactics for distinctive industry positioning.
Learnings & Takeaways
Through this project, I honed my abilities across various domains, further enhancing my proficiency in the dynamic intersection of design, marketing, and brand strategy. This experience equipped me with the skills to develop unique selling propositions, translate brand guidelines into compelling visuals, and explore alternative marketing strategies for effective brand positioning in the competitive skincare industry.
A few of my takeaways include:
- Integrated Branding: Understanding how to seamlessly integrate various elements like slogans, fonts, colors, and brand voice to create a cohesive brand identity.
- Persona-driven Decision Making: Recognizing the importance of user personas in guiding product development, branding, and marketing decisions, ensuring alignment with user needs and preferences.
- Unique Selling Proposition (USP) Development: Learning to identify and articulate unique selling points to effectively position products in a competitive market.
- Product Conceptualization: Understanding the intricacies of developing product mockups and marketing materials based on established brand guidelines.
- Project Management: Gaining experience in overseeing a project from initial research to final product and marketing material creation, showcasing skills in holistic project management.
